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Marketing served for startups and small businesses

Repositioning a production house for new growth

  • Competitor, UX and content audit

  • Developed recommendations to improve UX

  • Created short-term wins and long-term marketing roadmap to shift perception from marketplace to lifestyle brand

compilation-screengrabs-of-brand-audit-on-pink-background
compilation-screengrabs-of-brand-audit-on-pink-background

Petal Productions | Singapore

Brand strategy & communication for an online business

Online home furnishings retailer | Singapore

  • Refreshed brand tone and visuals for a corporate video production house

  • Built their first website from scratch, SEO-ready

  • Rebuilt sales pitch deck with new brand tone

  • Average Google Search position went from 36 to 9 in the first month of launch

Portfolio of strategic brand, content, and digital marketing works

compilation-of-screengrabs-of-pitch-deck-and-website-on-blue-background
compilation-of-screengrabs-of-pitch-deck-and-website-on-blue-background

Branding and web presence for marketing services

Marketer for Hire - Jaclyn Mok | Singapore

  • Developed and designed brand tone, and assets from scratch

  • Wrote content and built website with SEO in mind

  • Built sales deck

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Recent career achievements that shaped the expertise

Director of Enterprise Marketing, APAC

Sinch | CPaaS

  • Achieved an 80% marketing-influenced contribution to overall net-new and customer pipeline, resulting in a €24M gross profit contribution for the APAC region.

  • Successfully established a robust regional marketing framework and defined effective ways of working with regional sales teams. This framework also provided critical support for regional expansion initiatives.

Marketing Manager, ASEAN

Whispir | CPaaS

  • Achieved a 50% reduction in cost-per-lead (CPL) by optimising budget allocation across different media channels and markets.

  • Successfully implemented an ABM framework for the ASEAN region, providing a foundation for targeted and scalable lead generation.

Manager, APAC Marketing

D2L | Edtech

  • Doubled pipeline value within the first year and increased it by an additional 50% in the second year.

  • Successfully established an ABM framework and process in close collaboration with the sales team.

If you’re scaling fast and need experienced marketing leadership without a full-time hire, let’s talk.

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